This one is so easy that I should be ashamed if I elaborate for more than a few sentences.
You go to a restaurant: everything looks great or everything looks mediocre or nothing is comprehendable?
Doesn't matter because you know the name of the restaurant, right?
Guarantee the name of the restaurant is in the title of one cocktail and at least one entree choice.
Et Voila. Your order.
90% of the time, this is the right move. This is the restaurant's signature drink or meal.
It was so good, it got branded.
Order it. Let you friends be jealous when yours is the tastiest, fanciest, bestest.
*JR (who recently proved herself right for the 30,000th time when ordering a Butter Martini at Butter in nyc)